ASOS Menswear Review & Recommendations (2024)

I am excited to write about a clothing company that has positively impacted my life at a crucial time. In addition to mine, they have positively impacted the lives of millions of other young people worldwide. That company is called ASOS, an online fashion retailer based in London, England. 

In this article, I will give my official ASOS menswear review. I will share my opinion on ASOS, the company, and their men’s clothing. Halfway into my ASOS review is my highly recommended ASOS men’s clothing. I include this section because ASOS has a vast inventory that can be difficult to sort through. The ASOS men’s clothing I strongly recommend is meant to help shoppers make their search through ASOS inventory easier.

ASOS Verdict
pexels shvets production 9775857

ASOS is a decent company to find good-looking and quality clothing for men. I’ve been shopping here since early college. They have thousands of pieces of men’s clothing for any style or occasion. If need be, they could even be your one-stop shop for all your menswear needs. However, their massive inventory can be overwhelming to search, and the most popular sizes often sell out quickly. Customer service is not always a positive experience. Finally, people feel that the quality of certain clothing items is declining.

Editor's Rating:
4

Pros

  • A variety of men’s clothing for many styles and all occasions.
  • It can be a one-stop shop for all of your clothing needs.
  • Embraces diversity
  • Good prices
  • Student discounts

Cons

  • Massive inventory of clothes can be overwhelming.
  • Does not add more stock of popular clothing sizes; sells out quickly.
  • The quality of clothes can vary.
  • Customer service

Subscribe for Updates

You will receive email notifications on new posts and all other updates.

About ASOS

ASOS is the largest online fashion retailer in the world. They sell over 850 brands, both major and small brands, including their brand ASOS DESIGN. Based in London, England, they ship to almost every country around the world.

According to their website, their primary market is young people in their 20s and 30s, like me. The abbreviation ASOS initially stood for “As Seen on Screen”. Its tagline was “buy what you see on film and TV.”

ASOS Founders

The founders of ASOS are:

  • Quentin Griffiths
  • Andrew Regan
  • Deborah Thorpe
  • Nick Robertson

Their goal with ASOS is to start a clothing brand that sells clothes and accessories that celebrities are seen wearing. Although Quentin and Nick came up with the idea of ASOS in 1999, the company did not launch until June 3, 2000. It was not until 2007 that ASOS men’s clothing launched.

Global Expansion

In late 2010, ASOS began its global expansion. First, they launched three international online shops in France, Germany, and the United States. By September 2011, ASOS launches three more online shops in Australia, Spain, and Italy. Also, in 2011, ASOS launched its iPhone and iPad app. By 2012, ASOS opens its international offices in Sydney, Australia, and New York, NY.

To help facilitate ASOS’ global growth, their main fulfillment center in Barnsley, South Yorkshire, employs over 3,500 people. Also, they have an in-house customer support center in Leavesden, England. I will have more to say about their fulfillment center and customer support department later.

ASOS Marketplace

In 2010, while ASOS was expanding globally, they also launched ASOS Marketplace. With just 20 brands at the time of its 2010 launch, they have grown to become a leading online platform for independent brands and vintage shops. According to Vogue, ASOS Marketplace allows boutiques, vintage collectors, individuals, and designers – established or unknown – to trade from their virtual market to customers worldwide. 

Today, the ASOS marketplace showcases over 800 boutiques all over the world. Their product range includes 90s vintage sportswear, global boutiques, hand-made jewelry, and more. According to ASOS, the marketplace allows them to get ahead of new trends before other known retailers. As a result, they attract customers who are early adopters looking for authentic clothing they can’t find elsewhere.

How to Join ASOS Marketplace

ASOS Marketplace is an ideal marketplace for anyone owning a vintage boutique or their own brand and looking to increase global sales. For 20 British Pounds (which equals around $24 in U.S. Dollars), your vintage boutique or brand will have access to ASOS Marketplace and all the features it offers.

However, you must meet these requirements before joining:
  • Must own an independent brand or a vintage boutique.
  • Must sell clothing, accessories such as bags and jewelry, and shoes.
  • Must have at least 15 styles in stock at all times.
  • All product photos must be shot on a person and in natural daylight.

Once on the marketplace, boutiques must maintain at least a 90% rating. Also, they must always provide excellent customer service. Failure to do so can cause removal from the platform.

Why I Like and Recommend ASOS?

I believe ASOS is a great company to shop for men’s clothing because they sell everything you would find in other stores. Not only are there more options to choose from, but the prices are affordable. It can be a one-stop shop for all your clothing needs. Seeing what ASOS has to offer can boost both optimism and confidence.

Why optimism and confidence? You can feel optimistic that you have finally found a clothing store that can satisfy all your fashion and shopping needs. Also, clothing can make or break one’s confidence and self-esteem.

Help Discover My Own Style

I personally like ASOS because they help me solidify a style that is unique to me, that I could be proud of and confident in expressing. As weird as it may sound, I struggled with this for a long time.

As a teen, I could not afford all the clothes I saw online or in a store and wanted to own. Either I did not have a job at all or kept a job long enough to fully invest in my ideal closet. As a result, when I did have money, I had to choose what clothes to buy carefully. I had to buy clothes I could wear on multiple occasions and with different looks. Simply put, all my clothes were basic.

When choosing what clothes to buy, I consider quality, look, and price. This is why my go-to stores at the time included H&M, Forever 21, and PacSun. They sell clothes that are trendy but also basic and affordable. This allowed me to buy good clothes and prolong ownership for as long as possible. However, ASOS came in and changed the game for me. I can buy everything I need in one place and at the right price.

Diversity & Inclusion

One reason why I love ASOS is that they are all about young people. They sell all types of clothing and accessories for all young adults. It does not matter if you are short, tall, skinny, heavy, or identify as LGBTQ; ASOS has something for everybody. Also, they sell all types of casual, business, and other trendy looks. 

What specifically attracted me to ASOS was the diversity of the models on its website. All the ASOS models represent all types of people. Many of them are not your typical ‘industry standard’ looking models. All ASOS models come from different racial and ethnic backgrounds. Also, they all have different physical shapes and sizes. 

With a diverse pool of models wearing their clothes, ASOS easily achieves its goal of representing its target market, ALL types of young people. As a college graduate majoring in Business, I can attest that this is a good marketing strategy. All clothing brands adopt this type of marketing if they have not already. 

Seeing the diversity in ASOS’ models inspires me to take my modeling pursuits more seriously. Despite not having an ‘industry standard’ look (so I’ve been told), ASOS proves that you do not have to look a certain way to make it in the fashion industry. I was even surprised to learn on ASOS corporate website that they have a Model Welfare Policy. This policy helps support and protect the model’s physical and mental well-being. I wish I could travel to the United Kingdom and model in ASOS men’s clothing one day.

My ASOS Menswear Recommendations

Thank you for checking out my official wish list for online fashion retailer ASOS. This curated collection features all ASOS Men’s clothes I would like to own and recommend to you. Instead of spending hours searching through ASOS’s massive inventory on their website, consider searching through my recommendations on what to buy.

Disclaimer:

This post does contain affiliate links. This just means I will earn a small commission if you choose to purchase any of ASOS men’s clothing featured below via the links provided. Do not worry, there is no additional cost to you. Please read my full Disclaimers for more details.

Shirts

ASOS sells thousands of different shirts for men. Designs include basic, name-brand, popular culture, and more. No matter the vibe, there is a shirt for any occasion. ASOS has your back if you need a shirt for your next party, brunch, interview, or just to have. Their shirt collection includes short and long sleeve t-shirts and button-up shirts. Check out the ASOS men’s shirts I recommend below. 

T-Shirts

ASOS’s large collection of t-shirts for men is what attracted me to them. As stated above, they have a t-shirt in every possible design for every occasion. Unfortunately, they sell thousands of T-shirts. As a result, this makes it hard for me to feel confident in my purchase decision. I feel like I’m missing out on other styles. 

Below are all the ASOS men’s t-shirts that caught my eye while browsing the collection. I recommend these t-shirts to you so you can save time browsing through ASOS’ massive inventory. These are the T-shirts which I believe you should buy. 

Summer is right around the corner, and it’s time to start thinking about your wardrobe for the warmer weather. When it’s too hot for a T-shirt, it’s time to bring out the tank tops! They’re a great way to stay cool and comfortable while looking stylish. Whether you’re hitting the beach, going for a run, or just hanging out with friends, a tank top is the perfect choice. Plus, you can finally show off the arms muscles you have built all winter and spring. ASOS has a large inventory of basic, graphic, branded, and more tank tops. Here are what I recommend you check out.

I look forward to wearing short-sleeve button-up shirts in the late-Spring and Summer seasons. These shirts are great for the beach, brunch, or a semi-casual occasion. Specifically, I love a good vertical stripe button-up t-shirt more than a standard t-shirt. They balance semi-formal and casual better. Here are the short sleeve button-up shirts for men that I recommend you check out.

Usually, I pay little attention to long-sleeve shirts. In most cases, T-shirts worn with a hoodie or jacket are enough. However, if a long-sleeve shirt catches my attention, I may consider buying it. The design of the shirt is what will determine if I want to buy it or not. My collection below features the long-sleeve shirts I am considering.

ASOS’s long-sleeve button-up shirts are another collection I like to browse through. They have hundreds of uniquely styled options for any occasion. Also, this collection includes great alternatives to their short-sleeve collection. For example, their long-sleeve vertical stripe shirts are just as good as the short-sleeve. Not to mention, they have so many options for work and casual shirts in various fits. Here are ASOS Long Sleeve Button-Up Shirts for men that I recommend you check out.

Unless you live near the equator, you will experience some level of cold weather. Lucky for you, ASOS has outerwear for all levels of cold weather. Also, their collection has outerwear for any occasion. Below are all of my suggestions for ASOS men’s outerwear.

Hoodies & Sweatshirts

One thing about me is that I love both a good basic hoodie and a well-designed one. My love for streetwear fashion includes graphic sweatshirts. Check out the best-looking ASOS men’s hoodies and sweatshirts I recommend you purchase now.

Adding a cardigan or sweater to your formal or work attire is a smart move, as it provides both warmth and style. These pieces can be effortlessly layered over a dress shirt to create a polished and professional appearance or worn on their own for a more casual yet put-together look. With a variety of styles, colors, and materials available, there’s a perfect option for everyone’s taste and budget. Their versatility and functionality make them a necessary addition to any wardrobe. ASOS has plenty of good cardigans and sweaters for men. Check out my top picks below that are available to purchase now.

Readers that live in parts of the world that get cold can benefit from this collection. ASOS is one of the first men’s clothing brands I shop at to sell a variety of jackets and coats at decent prices. Their collection includes various styles of jackets and coats, including bomber jackets, puffer jackets, denim jackets, overcoats, parkas, and more. 

I’m from New Jersey, and it does get cold here. As a result, I am always looking for quality jackets for fall nights and a coat for the brutal winter. I’m actually long overdue for a new one. Check out my collection of ASOS men’s jackets and coats that caught my attention below.

This may sound funny, but when I check out a new clothing brand, I first go to their pants collection to see if they sell them. I do not know why I check out a store’s pants collection first to determine if they are worth continuing to check out. It may be because I always feel like I never have enough pants. Either way, I will look for if they sell my style of pants, judge how they look, and consider their prices. My go-to style pants are skinny and slim.

When I first discovered ASOS, the first collection I went to was the Jeans. Next are their Joggers and Sweatpants. Finally, is their dress pants and chinos collections. For the most part, I liked what I saw and proceeded to the shirts. Check out my wish list collections for all of ASOS men’s pants.

Jeans

The very first ASOS men’s collection I went to is their jeans. I liked what I saw; they had a lot of skinny jeans at the time. However, many jeans look like what I could quickly buy in a physical store. Also, now the ASOS men’s jeans collection includes more baggy jeans. 

ASOS does have some good pairs of my style of jeans that I do like and add to my wish list. Below are the pairs of ASOS men’s jeans that I recommend you check out and purchase.

ASOS men’s joggers and sweatpants collection stands out to me. They do have a variety of looks from different brands. However, their ASOS DESIGN joggers and sweatpants are my absolute favorite. First, they are the most affordable in the collection. Second, they look just as good as the name-brand joggers and sweatpants in the same group. 

One of my early ASOS purchases is two ASOS DESIGN skinny joggers; I still own one of them today. I just got tired of the other pair’s color. Otherwise, I would still own both pairs of joggers. Anyways, here are the ASOS men’s joggers and sweatpants I recommend you save time and purchase.

ASOS’s men’s chinos pants are still one of my go-to pants for many professional events. Despite them being borderline casual, you can still look formal in them. I did own a pair of dress pants from ASOS DESIGN before. It did last for a couple of years. Check out my wish list for ASOS men’s dress pants and chinos. I do intend on purchasing more soon.

I do not know why, but I struggle with finding a good pair of shorts. Maybe it is because men’s shorts, in terms of design, have evolved so much that many styles are now widely accepted by the public. I guess I have yet to truly figure out which shorts style is best for me and the rest of my outfits. 

Lucky for me and you, if you feel a similar way, ASOS has a ton of shorts in various styles I can experiment with. Below are some men’s shorts from ASOS that did catch my attention. I recommend them to you in case you like what you see.

Brothers, friends, the time has come! We have been working hard in the gym for this moment. It is time to upgrade our summer wardrobe with new swimwear for the upcoming season and our… I mean, your vacations. 

With the warmer weather, you’ll want a stylish and comfortable pair of swim trunks to make you look and feel confident at the beach or by the pool. ASOS has plenty of men’s swimwear options available. You’ll be able to find the perfect pair that suits your style and personality. Don’t wait until the last minute to go shopping – start browsing through the swimwear I recommend below and find the perfect pairs so you can enjoy your summer for both of us!

The most important part of a person’s look is what they are wearing on their feet. If your shoes are not on point, it throws off the entire outfit. Thankfully, ASOS has a good men’s shoe collection. So far, I have two pairs of shoes and am enjoying them. I still own my first pair of shoes from ASOS, purchased in 2017.

Boots

My first pair of boots from ASOS is the River Island Tall Suede Chelsea Boots in Black. I purchased these boots back in 2017. One year later, I bought ASOS Chelsea Boots in Brown Suede. To this day, I still own both of these boots. ASOS sells high-quality boots that look good. Also, they come in various styles, such as Chelsea, lace-up, and more. I hope you like the boots I added to my wish list below.

Normally, I can find a decent pair of dress shoes at a physical store. However, I like the ASOS loafer collection. A few pairs of them have made it to my wish list below.

Subscribe for Updates

You will receive email notifications on new posts and all other updates.

My ASOS Shopping Experience

Overall, my ASOS experience has been good. For the most part, they are a good company. I can always find what I’m looking for, in or close to my size. They have many styles to choose from and are always adding new ones. With their fast and easy shopping experience, ASOS allows me to have decent clothing to help me express myself better. Most importantly, their prices are great, and shipping has not been bad for me.

Since discovering ASOS men’s clothing, I have purchased various shirts, pants, suit separates, jackets, and shoes. While ASOS sells so many brands, most of what I own is from their own brand ASOS DESIGN. I prefer ASOS DESIGN items because they are just as stylish, comfortable, and good quality as other brands. Also, ASOS DESIGN items are more affordable than the other brands they sell.

Inventory

ASOS has a large inventory of men’s clothing to choose from. With over 850 brands, including their ASOS DESIGN brand, they have everything you need for any occasion. If you’re looking for something to wear for school, work, a special event, or around the house, ASOS has it. Also, the prices are affordable.  

Since ASOS inventory is so vast, it can be challenging to search through it all. The ASOS app and its search filters make searching for what I need a little easier. However, sometimes I feel like I’ve missed an item I would want because I did not search long enough.

Another thing about ASOS inventory that can be an issue for some is how specific sizes can sell out faster than others. With ASOS men’s clothing, small and medium sizes will likely sell out fast. This is usually the case for new products and styles that many men want. 

Quality

The quality of ASOS clothing can vary. My best example is the ‘River Island Tall Suede Chelsea Boots in Black.’ These boots were one of my very first ASOS purchases in 2017. Although these are not ASOS DESIGN boots, I still own and wear them today. The quality is still intact; I only must do a simple wipe-down to maintain them. 

On the other hand, I have purchased ASOS men’s shirts and pants that did not last as long as the River Island Chelsea Boots. After about a year or so, plus a few laundry cycles, some items did shrink, fade, or wear out. Some people I know have also experienced the declining quality of their ASOS purchases within six months to a year. The number one reason for this is that a lot of ASOS clothing is made of cotton. At the same time, others have received poor-quality items upon arrival. 

I often have issues exchanging clothes because they are too big or small. This is usually a common issue with shopping online. However, I often make this mistake when shopping online at European stores because I forget that many European sizes fit differently than American sizes. 

Discounts

Another aspect of ASOS I like is their discounts. ASOS is always giving a discount to their customers. ASOS’s most consistent discount is their 10% off student discount. Their target market is young people who are most likely students. Their student discount has always come in the clutch while I was in college.

ASOS gives a 10% student discount to students who register for it on their website. A school email address and the expected graduation year are required to verify student status. Once verified, students will receive their own 10% off discount code. That code can be used for every ASOS purchase until they graduate.

Aside from ASOS, two third-party services provide 10% off every ASOS student purchase. The two services are called Uniday’s and StudentBeans. They offer discounts for various companies exclusively for college students. However, students must verify their enrollment in school to use both.

Shipping & Returns

The quality of ASOS shipping service can vary. Overall, it is fast, cheap, and sometimes free. While I personally have not had any shipping issues (knocks on wood), other customers, including some of my friends, have. 

Some of ASOS’s shipping woes stem from inclement weather to the sorting, handling, and delivery by the shipping carriers. However, many customers have expressed shipping issues that include:

  • Slow order processing at the ASOS fulfillment center. This can lead to a longer delivery time.
  • ASOS fulfillment center is messing up customers’ orders. This can include shipping the wrong size and/or item.
  • Customers are paying additional customs fees. ASOS does disclose that these fees are possible. However, based on customer feedback, that may only sometimes be the case.
  • Any or all of the above.

It is essential to understand that ASOS is a large global retailer that processes thousands of orders daily. As a result, some orders are bound to slip through the cracks and mess up. If there is an issue with your order, ASOS makes contacting their in-house customer service easy.

Premium Delivery

Currently, I subscribe to the ASOS Premium Delivery service. It was initially only $12 per year, but now it is $19. With this service, I get unlimited and free standard and express shipping. Yes, this service does include free next-day delivery.

While no minimum order value is required to use this service, there are other restrictions to keep in mind:

  1. Free next-day delivery is only available for some addresses. If it is available for your address, the minimum order value is $50.
  2. Certain brands may have delivery restrictions.
  3. My subscription is locked into the ASOS USA store. This means I cannot use Premium Delivery in another country.
  4. The shipping issues outlined above are still possible.

Check your zip code to see if you can use ALL of ASOS Premium Delivery services, including free next-day delivery. Also, contact customer support if you need any help with shipping.

Returns

ASOS return policy is not what it used to be. In the past, ASOS would offer free returns for all its products purchased within 45 days. This return window is longer than many other clothing stores. If customers request to return something within 28 days, ASOS gives them a full refund. However, return requests made after 28 days until 45 days will receive a gift voucher for a future purchase. Either way, all shipments included a free return label.

By 2019, according to Vox, things began to change. ASOS no longer wanted to make it easy for customers to buy multiple items, assuming that some or most would be returned within 28 days. It isn’t good for business because too many returns mean:

  • Fewer profits
  • Increased labor costs
  • More markdowns and items out-of-stock
  • Bad for the environment

ASOS processing so many returns can cause stress on staff who must process them. It isn’t good for the environment because returns require transport via large trucks. Also, since many returned items aren’t restocked, they end up in landfills.

Now, ASOS still allows free returns within 45 days of purchase. Everything I wrote earlier still applies except for free return labels. ASOS no longer includes free return labels in all order shipments. They now ask customers to cover the delivery costs to their warehouse.

Final Thoughts

My main advice for ASOS is never lose sight of quality products and customer service. I say this because as ASOS continues to grow since my first purchase from them, the number of complaints I read or hear about is growing. A lot of the complaints range from poor-quality products to shipping issues. Sometimes, I will also come across a complaint about a bad customer service experience with ASOS support staff.

For example, one of my best friends had a shipping issue where they had yet to receive their ASOS order. They should have received a full refund. However, ASOS customer service refused to give it to them.

Another thing ASOS could do differently is have more small and medium sizes in stock. They are both ASOS’ and their target market’s most popular sizes. Therefore, they should ensure more customers can buy their most popular clothes in the size they desire.

Conclusion

Aside from the issues mentioned above, I still support ASOS and what they stand for. They are still a reliable source of a wide variety of trendy and affordable clothes. Their emphasis on diversity, inclusion, and social responsibility will always stand out to me.

I hope you enjoyed my ASOS menswear review and can find some inspiration in ASOS as I did. One more time, they have something for everybody. Leave a comment below or send me a message with any thoughts or questions you have.

Subscribe for Updates

You will receive email notifications on new posts and all other updates.

This post was originally published on: 08/15/2019

24 Responses

  1. Your detailed analysis of the different pieces, along with your personal recommendations, makes navigating ASOS’ menswear collection much more approachable. It’s clear that you have a keen eye for fashion and a knack for helping readers find pieces that resonate with their style.

    Thank you for taking the time to share your knowledge and fashion insights with us. Your article has not only helped me discover some great pieces but also inspired me to explore new styles.

    Warm regards,

    Andre

  2. Awesome post! Finding a reliable platform to purchase men’s outfits can be quite a task, but this recommendation is spot on. The quality and affordability make it a go-to destination for upgrading the wardrobe. Thanks for sharing this valuable resource!

  3. I’ve never heard of this brand before. It was very interesting for me to learn about it from your post. The clothes indeed look stylish. I like how you presented them in groups and described them in detail.

  4. Will 100% be letting my 17 year old son know that ASOS is the place to look. It’s so hard finding good affordable outfits so this is a great article thanks!

  5. This was really interesting! I never knew about what they stood for! They have some amazing items – I love the green matching 2 piece set in the top image, I’m eyeing that up for myself lol

  6. Love your posts as you have very similar style to my husband! I know he’ll love the short sleeve button downs. Thanks for sharing this!

  7. Great info to share! I appreciate what they stand for, variety with styles, and customer service. You don’t find that everywhere.

Leave a Reply

Your email address will not be published. Required fields are marked *

You cannot copy content of this page

Subscribe for Updates

By subscribing to my website, you will receive email notifications on:

  • Announcements, updates, and events.
  • Newly published blog and portfolio content.
  • Exclusive promotions and discounts from brands I am affiliated with.